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REALITY: There are plenty of rock stars and multimillionaires who have the exact same problems with women that you do. I know because I've coached many of them. And, in the process, I learned that money, looks, and fame—

while they certainly make things much easier—aren't actually necessary. Fortunately for men, the way we look doesn't matter nearly as much as how we present ourselves. And this requires only good grooming, and clothing that conveys an attractive identity. When it comes to wealth and fame, simply displaying the desire and ability to achieve them can be just as powerful. Like talent scouts, many women are attracted to men with goals and potential. And in the next ten days, we'll be sharpening your appearance. goals, and perceived potential. LIMITING BELIEF: There's this one girl ...

REALITY: There are many incredible women in this world. If you're hung up on one particular girl you just can't get out of your mind—and she hasn't given you any sense that she shares the feelings—then recognize that's not love you're feeling, but obsession. And that obsession is likely to scare her away. The best thing you can do for yourself and for her is to go out and interact with as many women as possible, until you realize that there are plenty of people out there for you—some of whom are capable of recognizing your worth and reciprocating your feelings. LIMITING BELIEF: Some guys are born with the ability to charm women. Other guys just don't have it and never will. REALITY: Fortunately, there is a third type of guy; one who can learn it. That's me, And once you understand bow attraction works and have a few successful approaches under your belt, it'll be you too. Any problems you may currently he having aren't the result of who you are but of what you're doing and how you're presenting yourself. Those problems can he fixed easily with the right knowledge and a little practice. If you stick with the program after the Challenge, you'll even start doing better than the so-called naturals you once envied. LIMITING BELIEF: All I have to do is "be myself," and eventually I'll meet the right woman who likes me For me.

REALITY: This works only if you know exactly who you are, what your strengths are, and how to convey them successfully. Most often, this statement is used as an excuse not to improve. What most of us present to the world isn't 1


necessarily our true self: It's a combination of years of bad habits and fearbased behavior. Our real self ties buried underneath all the insecurities and inhibitions. So rather than just being yourself. focus on discovering and permanently bringing to the surface your best self. LIMITING BELIEF: To figure out what women want, just ask them. REALITY: This may be true sometimes, but not as often as many people think. It wasn't until I started trying behaviors that seemed counterintuitive that I discovered a key principle of the game: What women want isn't necessarily what they respond to. Furthermore. what women say they want may he what they


want in a relationship. but it isn't always what attracts them during the courtship period. That said. most women will give you the information you need to attract them, but its usually found between the lines. LIMITING BELIEF: If I approach a woman, she'll know I'm hitting on her and think I'm lame.

REALITY: This is only partially true—women think this only when men approach them bral/y. This includes men who make them uncomfortable, creep them out, or seem to have an agenda. The biggest mistake a man can make with a woman is hitting on her before she's attracted to him. And though this describes the so-called technique of most men, its a mistake you'll avoid if you follow your daily missions. Few women will resent meeting someone who is warm, funny sincere. interesting, engaging, makes them feel comfortable, and isn't going to stick around talking their ear off.

LIMITING BELIEF: Women don't like sex as much as men do. They're mostly interested in having a relationship.

REALITY: If you believe that, you haven't spent enough time around women. Here are a few facts that may help dispel that belief: It's women, rarely men, who have an organ solely made for sexual pleasure: the clitoris, which has twice as many nerve endings as a man's entire penis. And its women, not men, whose orgasms can last minutes or longer. Most men have just one orgasm and then lose their arousal: most women can have orgasm after orgasm and many different types: clitoral, vaginal, blended, full-body, and psycholagnic look it up). In short, good sex is even better for women than it is far us. So doesn't it make sense that they want it more?


MISSION 1: Set Your Goals

Congratulations! You survived Day 1.

Whether you already know your life goals or you just need a little prodding, today's first exercise will help you set your intent and program your mind for success.

To quote J. C. Penney, founder of the department store chain, "Give me a stock clerk with a goal. and Ill give you a man who will make history. Give me a man with no goals, and I ll give you a stock clerk." Your mission is to read the following questions, think about them carefully. and write your personal mission statement. Be as specific and ambitious as possible. (Examples of accomplishments include starting a band, buying a house. getting in shape, launching a business, becoming president.)

1. What three accomplishments would you like to achieve to make you happier?

2. What are the reasons these accomplishments will make you happier?

DAY 2 el)

3. What is your personal mission?

I will become

( maximum four words)

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